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Few people are aware of the fact that 8 out of 10 Swedes have tried shopping online from abroad even though consumers today face many hurdles when shopping cross-border. This is one of the factors explaining why currently only 25% of the total e-commerce purchase volume stems from cross-border transactions. At Panprices, we aim to tackle this untapped market by creating a hybrid marketplace that enables consumers to discover products, compare prices from retailers all across Europe, and check out directly at up to 25% cheaper than in Sweden.
Panprices is a funded startup initially incubated by Sting and Stockholm School of Economics Business Lab and now backed by some of Sweden’s largest private investors with experience as founders and early investors in Fyndiq, Tradera (acquired by eBay), Home24, Payson, and DoubleClick (acquired by Google).
WHO WE ARE
We are a strong founding team who between us have scaled startups to a combined value of over a quarter billion dollars. Tom Dickson was a founding team member of the Swedish consumer internet phenomenon Kivra. Don Truong previously co-founded an e-learning platform that he scaled to the top 4 globally in its segment. Nathalie Minder has a background in the music industry where she worked with some of the biggest artists of our time and helped many of them reach platinum status. Panprices' fourth co-founder and Chairman of the Board Magnus Agervald co-founded and sold Icomera, which reached a revenue of $50M, and later served as the CEO of Byggmax, Ratos, and Webhallen.
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