Paid Social Lead

About Unisport

With e-commerce as our primary channel and a presence in over 20 markets globally, Unisport is the world’s largest football specialty retailer. We’re an entrepreneurial company in rapid growth with an award-winning content team, a passionate community and football at the heart of everything we do.

We’re now looking for a Paid Social Lead to take ownership of our paid social channels and help us build something great.

About the role

You’ll lead and run Unisport’s paid social engine globally, with Meta and TikTok as the primary channels. The role is primarily hands-on and operational: you own the accounts, optimise continuously and make sure every pound of budget works as hard as possible.

If you have a passion for creative and an eye for what works in a paid context, there’s real room to develop that here. Your perspective and opinions regarding creative choices will be greatly valued.

You’ll work closely with the Head of Digital Marketing in a tight team where you have real room to test, learn and make an impact. There’s no long decision-making chain here. You’ll also have support from a junior digital specialist on the team who can assist with content and channel execution.

Responsibilities

• Own and optimise paid social accounts across Meta, TikTok and Snapchat
• Drive performance against clear KPIs including ROAS, revenue and conversion
• Spot and act on opportunities in the accounts, scale winners, cut what isn’t working
• Build and maintain a testing roadmap to continuously draw learnings and improve results
• Contribute creative opinions: what works, what makes people stop scrolling, what should we test next
• Establish a structured way of working and framework for how we run paid social internally and across teams
• Help scale the business into new markets in a sustainable way

Your background

We’re looking for someone with a couple of years of hands-on experience in the platforms. You’re comfortable in Meta Business Manager, understand how the algorithm works and know what to look at when an account needs adjusting.

You have a creative eye. You don’t need to produce content, but you should have opinions about what makes an ad work, what stops the scroll and how creative decisions affect performance.

As a person you’re proactive, idea-driven and thrive in a fast-moving, entrepreneurial environment. You take ownership of your work, and see change as opportunity rather than disruption.

Why Unisport

Unisport is a company where you get real freedom to shape your role. If you have an idea, you can test it. If it works, you can run with it. There are no unnecessary layers between you and the work, and what ultimately matters is results.

The team is entrepreneurial and the culture is open, the kind of place where someone who wants to build something will find a lot of room to do it. You’ll be working with a brand that has a genuinely passionate global following, with content and campaigns that people actually care about.

Location and application

This is a hybrid role is based at Unisport’s office in Copenhagen, with office presence three days a week.

The recruitment process is handled by E-Commerce Recruit. If you have any questions about the role, please reach out to Emil Gretland at emil@ecommercerecruit.se. We review applications on a rolling basis, so don’t wait too long to apply.